Video is worth 1.8M Words Per Minute

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One of my goals for 2018 is to begin Video Marketing. Like many, the first step is to overcome the fear of putting out video content. Like everyone else, you have to start somewhere, and as you can see in this article, video content will be required if you want to continue to be successful in the future. While many may believe they have a strong following and their brand is engraved within their consumers, look to the likes of the brick and mortar stores who did not take the online investment seriously (Blockbuster, Toys R Us etc). 

On Youtube, almost 5 billion videos are watched every day. The average mobile-viewing session on YouTube lasts more than 40 minutes. If you don’t embrace video marketing, you’re missing out on establishing yourself as a leader and authority on your service or industry. And you’re also missing out on a large potential audience.

If you aren’t capitalizing on that traffic, you won’t be generating those leads. Remember Dollar Shave Club? Before that viral video, had you heard of the company? Probably not. An effective video, like the one Dollar Shave Club produced, can define a brand.

80% of users can recall a video ad they viewed in the last 30 days. And enjoyment of video advertising increases purchase intent by 97% and brand association by 139%. More than a third of all online activity involves watching videos.

The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. Capitalize on consumer behavior like Dollar Shave Club did. As consumers gather their information through video, let them discover your brand with an entertaining and informative video.

85% of the U.S. audience watches videos online. And in 2019, video is forecasted to make up 80% of all Internet traffic.
— Neil Patel

What I also enjoy about this article is the methodical nature of understanding video marketing. Video marketing needs to be reviewed similar to any business strategy. You need to plan and have a strategy and goals. Your content must be of quality and content which will bring your audience back for more. Most importantly, you need to measure its success.

1. You can’t produce enough quality content
2. You don’t have a cohesive cross-channel content strategy
3. You don’t have the time to measure results
— Neil Patel