One of my goals for 2018 is to begin Video Marketing. Like many, the first step is to overcome the fear of putting out video content. Like everyone else, you have to start somewhere, and as you can see in this article, video content will be required if you want to continue to be successful in the future. While many may believe they have a strong following and their brand is engraved within their consumers, look to the likes of the brick and mortar stores who did not take the online investment seriously (Blockbuster, Toys R Us etc).
What I also enjoy about this article is the methodical nature of understanding video marketing. Video marketing needs to be reviewed similar to any business strategy. You need to plan and have a strategy and goals. Your content must be of quality and content which will bring your audience back for more. Most importantly, you need to measure its success.